An Intellectual Framework and Recommendations for Embracing Mobile Services
Suresh Kumar B
Lecturer, Department of Electronics Engineering, Government Polytechnic College Palakkad, Kerala -678551
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One or more formal theories, in whole or in part, as well as additional ideas and empirical data from the literature are all included in a conceptual framework. It is employed to demonstrate the connections between these concepts and how they relate to the research topic. Mobile services are predicted to open up a wide range of commercial prospects. The importance of user adoption of these services cannot be overstated. Therefore, a greater understanding of theory-based research is necessary to comprehend the underlying drivers behind user adoption of mobile services. Using existing models to forecast people's acceptance of mobile services may be insufficient because mobile services provide additional functional dimensions, such as hedonic and experiential components. A conceptual framework shows how your variables should be related to one another. It outlines how your research method pertinent objectives fit together to provide logical findings. Create your conceptual framework before you start gathering facts. In view of the rapidly developing and pervasive nature of mobile services and the underlying technology, the purpose of this essay is to investigate, analyze, and critically evaluate the application of current acceptance theories. A discussion of factors influencing customer adoption behavior is conducted, and pertinent recommendations are offered. Future research directions are also identified, and managerial consequences are examined.
Keywords: mobile services; technologies; hedonic; business; motivations
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